“As such, Sonora Taqueria Ltd’s use of TAQUERIA without Worldwide Taqueria Ltd’s consent constitutes trademark infringement.” In response to a request for comment from Eater London on the letter issued to Sonora, Ismael Munoz, Taqueria’s operations manager said: “As with all UK trademark registrations, the provisions of the Trademarks Act grant the proprietor the exclusive right to the trade mark, and those rights are infringed when the trade mark is used in the UK by another undertaking without the proprietor’s consent.
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“Basically, the general feeling we’re getting has been that it’s worth fighting it,” Napier added. But if you can’t even call your taco place a taqueria, where do you even start? It’s another barrier.” and I guess it also brings to mind the fact that everybody thinks that there’s no good Mexican Mexican food in the UK. “And the response from Mexicans has been like, outrage. “It is just so stupid,” Salazar told Eater London.
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The letter, seen by the publication, outlined the technicalities of the alleged infringement of Taqueria’s trade mark, in addition to all instances of the alleged infringement.
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Worldwide Taqueria, the business name of Taqueria, which operates sites in Notting Hill and Exmouth Market, alleges that Sonora’s use of the term constitutes a trademark infringement.Īccording to Eater London, earlier this month lawyers on behalf of Taqueria served Sonora’s owners with a 20-page letter. Visit National Restaurant Awards websiteĪs reported by Eater London, Taqueria Sonora owners Michelle Salazar de la Rocha and Sam Napier have been served with a cease and desist over the use of the word in its name and identity.Follow National Restaurant Awards on social.